WaterColor certainly has its share of great shops, from the quaint cluster of boutiques along Scenic Highway 30A to the merchants at nearby WaterColor Crossings (along County Road 395, just a quarter-mile north of Seagrove).

In WaterColor’s Town Center, Beachfolly offers stylish swimsuits and coverups for folks heading back and forth to the ever-busy Beach Club, while across the bike-lined street, The Blue Giraffe showcases coastal-inspired art and knick-knacks for the home (they also offer some official 30A gear here).

Old Florida Outfitters is something of a local institution, with tons of outdoor gear (including fly fishing supplies for use on the Gulf and nearby lakes). Local ladies also make quite the fuss over The Fuss Boutique’s eye for cosmopolitan style, amidst a sea of flip-flops and sundresses. Looking for the little one?  Little Red is a cute children’s clothing and toy shop that’s certain to put some pep back into the step of any shop-weary child.

Exhausted from all that shopping? Pop into Wine World for a refreshing glass of white wine and a grilled panini.

At the other end of the expansive neighborhood is WaterColor Crossings, where locals and visitors alike routinely stock up on groceries at Publix. They also load up on booze at Emerald Coast Wine & Spirits and take-out at the ever-popular Pizza by the Sea (you can buy official 30A gear at both places).