Under New Ownership, Local Beach Chair Company Continues to Thrive

Sunrise Chair Co., a local company that has provided handcrafted classic wooden beach chairs and accessories since 2012, is expanding its presence under new ownership with an ever-evolving line of new product offerings and a thriving coffee shop in Gulf Place.

Serving both the retail and wholesale markets via their Destin-based full-service operation, Sunrise’s canvas-wrapped wooden beach chairs and accessories are assembled locally by a team of beach service professionals utilizing only USA-based materials. In addition to the chairs, the company offers umbrellas, tables, barstools, pillows and accessories, with several new product types currently underway for release in 2016.

“Our philosophy is simple: make the best quality beach chair and equipment available that can handle the rigorous environment of the beach yet have the elegance to stand alone as a piece of home furniture,” said Prentiss “Boo” Freeman, the new owner and CEO of both Sunrise Chair Co. and Sunrise Coffee Co.

“A beach chair is not just a piece of furniture,” he said. “It represents the beach and all the happiness people experience while there – and it’s a piece of nostalgia they can bring back home with them.

“We hope our products invoke these memories for our customers for years to come. We want them to be the last beach chairs they’ll ever need to buy.”

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With over 25 years of combined experience working in the beach service industry, the seasoned Sunrise team knows first-hand the harsh salt air environment their products endure and focuses on creating high-quality, highly functional and super-durable beach equipment that can be relied on season after season.

Each chair undergoes a rigorous hands-on process before coming to market.

After the wood is milled, all pieces are assembled by hand, every brass, nylon and stainless steel component has to be perfectly placed. Once assembled, the chairs are submerged twice in a resilient marine-grade varnish to create a protective coating as well as a glossy finish to enhance the look of the chair.

After the Sunbrella fabric is attached, the final step is hand-burning the Sunrise logo onto each chair.

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Sunrise Chair Co. products can be found at many popular beachside resorts and restaurants along the Northwest Florida coast including The Pearl in Rosemary Beach, WaterColor Inn and Resort and Sandestin Golf and Beach Resort. Customers from as far away as Alaska and Belgium have placed orders.

The company’s sister location Sunrise Coffee Co. first opened its doors last year in Gulf Place and has grown into a popular gathering spot for locals and tourists alike. The store is a retail hub for Sunrise Chair Co. and The 30A Company,  which has sold Sunrise Chair Co. chairs since 2014. The coffee shop features local, organic and fair trade Amavida Coffee, homemade breakfast and lunch items, ice creams, Dippin’ Dots, beverages and free WiFi.

Sunrise Coffee Co. is open seven days a week at 45 Town Center Loop, Unit C7, in the Gulf Place Towncenter.

For more info, visit Sunrise Chair Co. or call 850-499-8103.