Lisa Burwell outside Ashford Castle in Ireland.

One of 30A’s pioneering entrepreneurs, Lisa Burwell is a very busy woman.

Being president and founder of The Idea Boutique — a full-service marketing agency in Grayton Beach — would be more than enough to keep most people occupied. But Lisa’s also the publisher of numerous magazines, including VIE, which can be found on shelves all along the Gulf coast as well as in airports and bookstores throughout the United States.

And if that wasn’t enough, she’s now gone international, launching her newest publication — Connemara Life — in Ireland. Learn how failure has driven this creative professional to find success by following her heart.


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